Upscale Vinyl Case Study - dominateautomotive.com

Upscale Vinyl

The Challenge

Upscale Vinyl is a fairly new Wrap Shop based in Westminster, CA that reached out to us to after working with several other marketing agencies in the past with little to no success. They were looking for a way to maximize their lead flow for their vehicle wraps, chrome deletes, roof wraps, along with a few other services.

During our strategy session we took a deep dive to see how their shop was currently performing in terms of visibility to see how visible their shop is for local customers that are actively searching for their services compared to the other competing shops. We also took a look at their paid advertising strategy and current website to help uncover additional opportunities that will help them dominate their local area.

Packages Used

Here are the different packages that Upscale Vinyl used to achieve their goals

Lead Generation

Web Design

SEO Growth

Redesigned Website & Developed Landing Pages

Before we could help this business expand and attract potential customers, their website needed a makeover. It was outdated, lacked the user experience of modern websites and didn’t even have any extra pages to advertise their services – thereby missing out on valuable opportunities for lead generation. So we got to work updating it right away!

Professional Web Design & Content

We overhauled the Upscale Vinyl website, crafting a chic and modern design that truly encapsulates their brand. Now it is effortless for users to locate the information they need on their new website. Moreover, we constructed high-caliber content for all of their services which has helped them generate more leads and expand significantly.

Landing Pages Optimized To Convert

To bolster the lead acquisition for their paid advertising campaigns, we designed individual landing pages that were crafted with persuasive calls-to-action and descriptive information about the services on offer.

Increased Visibility, Leads, & Sales With Paid Ads

Partnering with us has been a game-changer for Upscale Vinyl! Our paid ad campaigns have enabled them to reach countless prospective customers, while our web design and content drive those leads towards conversions. Thanks to the power of our partnership, Upscale Vinyl is now one of the premier wrap shops across Westminster & Huntington Beach – delivering an unprecedented increase in traffic, leads, and revenue alike!

Accelerated Leads For Vehicle Wraps

To boost Vehicle Wrap services, we designed a paid ad campaign and landing page with convincing calls to action and precise details about the offering. Our efforts were extremely successful in generating 92 leads through Google Ads and 97 via Facebook Ads at an average cost of only $12.78 per lead!

Increased Overall Revenue & Appointments

Our team’s hard work has rewarded our client with a remarkable rise in leads and sales for both services, resulting in an even higher surge of their overall revenue.

Improved Organic Visibility & Incoming Traffic

Going beyond our paid advertising initiatives, we also improved Upscale Vinyl’s organic visibility and traffic with SEO-optimized website content that was relevant to their services. The results? They are now visible in search results for almost all of their offerings – making them an attainable choice for potential customers and allowing them to acquire more organic visitors than ever before!

Improved Organic Visibility in Local Searches

Upscale Vinyl offers a variety of services, including vehicle wraps, chrome deletes and window tinting. To ensure that these offerings were seen by potential customers, we employed our tested SEO strategies to increase their visibility and generate more leads. The result? More eyes on their professional services!

Generated Over 270 Qualified Leads in 30 days

Thanks to the Dominate Automotive platform, Upscale Vinyl excelled in their local market and generated 270+ qualified leads within a single month with our Lead Generation & SEO Packages.

Since partnering with us, Upscale Vinyl has grown their business significantly and they’ve been able to acquire more leads and customers than ever. We are proud to have played a preeminent role in the growth of our client’s business, creating an amazing website experience for their customers and boosting their overall revenue!

Reduced Lead Response Times

Upscale Vinyl was struggling with prolonged lead response times, significantly decreasing their odds of converting prospects into customers. Thankfully with our powerful automations, we were able to dramatically reduce these wait times and raise the conversion rate as a result.

Auomated Messaging For New Leads & Missed Calls

To enhance their lead response times and guarantee that potential customers were always contactable, we installed a smart form that automatically sends text messages to people who complete the lead capture form. Also added was a “missed call” texting feature so they would never miss out on connecting with leads.

Enhanced Conversions With Automations

To help the Upscale Vinyl boost their conversion rate, we set up a multitude of marketing automations. Lead nurturing workflows, email drip campaigns, and various other automations were created to guide leads throughout the sales cycle. Thanks to our efforts, there has been an immense improvement in conversions within a short period of time!

Powerful Automated Follow Ups

We introduced automated follow-up automations that regularly send out texts to any leads that have gone cold, so our clients don’t require wasting time manually staying in touch with their prospects.

Saw a Big Increase In Overall Conversion Rates

After incorporating all the combine marketing automations, Upscale Vinyl experienced an astonishing boost in conversions and sales.

The Results

Here’s a sneak peek at the incredible results that Dominate Automotive has brought to Upscale Vinyl in just 30 short days. We’ve blocked out their closed and conversion rate for confidentiality reasons, but you can see how massive these outcomes are!