Your 2022 Online Marketing Checklist For Wrap Shops
May 31, 2022
Do You Have A Professional Website?
The first step to online marketing success for your wrap shop is having a great website. Your website is often the first interaction potential customers will have with your business, so it’s important to make a good impression.
Your website should be designed with your customer in mind. Make sure it’s easy to navigate and includes all the information potential customers might be looking for, such as your different types of vehicle wraps, your other services, how to schedule, and contact information.
If you don’t have a website, or if your website is out of date, it’s time to make some changes. Invest in a modern responsive website design that will make a good impression on potential customers.
Are You Tracking How Many Calls You're Generating Each Month?
It’s important to track how many calls your wrap shop is generating each month, and to know where the calls are being generated from. With the proper call tracking, you can also see what pages they visited before they made the call. We’ve integrated advanced call reporting and tracking for all our clients so we can effevtively track and analyze their marketing data.
If you’re not tracking your calls, or if you’re using a less effective method like call recording, it’s time to make a change. Implementing an advanced call tracking solution will help you better understand your marketing efforts and improve your results.
At The End Of The Day You Can’t Improve What You Don’t Measure!
Is Your Website Properly Optimized For Search?
It’s important to track how many calls your wrap shop is generating each month, and to know where the calls are being generated from. With the proper call tracking, you can also see what pages they visited before they made the call. We’ve integrated advanced call reporting and tracking for all our clients so we can effevtively track and analyze their marketing data.
If you’re not tracking your calls, or if you’re using a less effective method like call recording, it’s time to make a change. Implementing an advanced call tracking solution will help you better understand your marketing efforts and improve your results.
Does your Wrap Shop rank on page one for your most important keywords?
Are you ranking on page one for your most important keywords? If not, you’re missing out on a lot of potential customers. SEO is essential for any business that wants to be visible online, and it’s especially important for businesses like wrap shops that have a lot of competition.
Make sure to target the right keywords, and invest in quality SEO services to help you rank higher in the search engines. I’m sure you already know how important it is to actually show up when customers are searching for your servics like “Wrap Shops in Your City”, “Paint Protection Film in Your City”, “Chrome Deletes in Your City”, etc.
Do You Show Up When You Search “your city wrap shop”,
“your city paint protection film”, your city ceramic coating”, etc?
Is your website optimized for conversion (visitors to callers)?
Your website is important, but it’s only part of the equation. Once visitors land on your site, you need to make sure they take action. That’s where conversion optimization comes in.
There are a lot of things you can do to optimize your website for conversion. Some things you might want to consider include adding a strong call-to-action, making it easy for visitors to contact you, and using effective lead capture forms. If you’re not sure where to start, we can help. We offer comprehensive website optimization services that will help you increase leads and sales.
Do you have the Phone Number in the top right corner on every page?
It’s important to have your phone number in the top right corner of every page on your website. Potential customers should be able to find your contact information easily, and they should be able to reach you by phone with just a few clicks.
Are you using authentic images/ video? Photo of the shop, photo of your previous work, photo of your team, etc?
Are you consistently creating new content, blogging and creating new inbound links back to your website?Is your website optimized for conversion (visitors to callers)?
It’s important to keep your website updated with fresh content. You can do this by blogging, adding new pages, and creating inbound links back to your site. This will help you rank higher in the search engines and attract more visitors to your site. For example, you could add a blog post that goes over how to maintain your wrap, what are the benefits of window tinting, etc
Have you optimized correctly for the Google Business Profile?
When it comes to online marketing, it’s important to take advantage of all the tools at your disposal. One such tool is the Google Business Profile. This profile allows you business to start showing up in the local search results when customers are searching for your services. They can also easily find your current reviews and leave new reviews for your business using your Google Business Profile.
Do You Have Your Login Information?
If you were working with a previous agency it’s important that you have your Google business profile login information. Or if you haven’t set up your Google Business Profile, you can easily create one. All you need is a Gmail account. Once you have a Gmail account, you can go to business.google.com and click “Create Your Business Profile.” From there, you’ll be able to enter your business information and start managing your profile.
Have You Properly Optimized Your Listing?
It’s important to be listed on all the major online directories, such as Google My Business, Yelp, and Facebook. This will help potential customers find your business when they’re searching for your services. It’s also important to make sure that your listing information is consistent across all platforms. This means using the same company name, address, and phone number on all of your listings.
Do You Have A Strategy For Getting New Online Reviews Every Day?
Reviews are an important part of online marketing. They help potential customers see what others have said about your business, and they can also help you rank higher in the search engines. That’s why it’s important to have a proactive strategy for getting new reviews.
One way to do this is to send out text messages to your past customers asking them to leave a review for your business. You can also include a link to your Google Business Profile or Yelp page in your email signature, so it’s easy for customers to leave a review when they’re ready.
If you’re not sure how to get started with online reviews, we can help
Are You Active On Social Media?
Social media is a great way to connect with potential and current customers. Chances are at least 90% of your target customers are using some form of social media which is why it’s such a powerful way to expand your reach. It’s also a great way to showcase your work, announce special offers, and drive traffic to your website.
Do You Have Business Profiles Setup On Facebook, Instagram, and Youtube?
Some of the most popular social media platforms for businesses are Facebook, Instagram, and YouTube. If you’re not using these platforms to market your business, you’re missing out on a huge opportunity.
When it comes to marketing your business on social media, it’s important to have a business profile, rather than a personal profile. This will help you seem more professional, and it will also give you access to valuable features, such as analytics, insights, and useful tools.
Do You Get Engagement on Facebook and Instagram?
It’s important to be listed on all the major online directories, such as Google My Business, Yelp, and Facebook. This will help potential customers find your business when they’re searching for your services. It’s also important to make sure that your listing information is consistent across all platforms. This means using the same company name, address, and phone number on all of your listings.
Do you post content every day on Social Media?
It’s important to be active on social media if you want to reach your target audience. This means posting new content every day, or at least a few times per week. The more active you are, the more likely you are to reach your target customers.
If you’re not sure how to get started with social media marketing, we can help. We offer a wide range of web design and development services.
Prefer To Have The Experts Handle Your Marketing?
We’ve created a proven marketing solution for wrap shops that will allow you to not only fuel the growth of your shop but also maximize your conversions with our powerful marketing automations and CRM.
Are You Accelerating Your Growth With Paid Ads?
Paid ads are a great way to reach a wider audience and grow your business. When you use paid ads, you’re able to specifically target your ideal customer with laser precision. This means that you’re more likely to reach your target customers and convert them into paying customers.
Are you running google ads campaigns. Are your stratecially targeting with specific ad groups, text ads, and landing pages?
When it comes to running a successful Google Ads campaign for your wrap shop, it’s important to be strategic. This means targeting your ideal customer with laser precision and using the right mix of ads and landing pages.
One of the best ways to target your customers is by using specific ad groups. This means that you can target customers based on their interests, demographics, or even where they are located.
You should also use text ads that are visually appealing and informative. This will help you stand out from the competition and capture the attention of your target audience.
Finally, you should use landing pages that are relevant to your business and the products or services you offer. This will help you convert more customers into paying customers.
Are You Running Paid Ads on Social Media?
It’s important to be listed on all the major online directories, such as Google My Business, Yelp, and Facebook. This will help potential customers find your business when they’re searching for your services. It’s also important to make sure that your listing information is consistent across all platforms. This means using the same company name, address, and phone number on all of your listings.Do you post content every day on Social Media?
It’s important to be active on social media if you want to reach your target audience. This means posting new content every day, or at least a few times per week. The more active you are, the more likely you are to reach your target customers.
If you’re not sure how to get started with social media marketing, we can help. We offer a wide range of web design and development services.
Download The Online Marketing Checklist for 2022
Are You Contacting & Following Up With Your Leads?
Once you have all of your tracking in place, it’s important to ensure that you’re actually following up with your leads. This is often one of the most overlooked aspects of marketing, but it’s essential if you want to generate sales.
If someone submitted a contact form or called your business but doesn’t actually speak to someone within a reasonable timeframe, they’re likely to forget about your business and move on.
That’s why it’s important to have a system in place to ensure that all your leads are contacted and followed up with in a timely manner.
At Dominate Automotive, we offer a lead management system that will help you easily keep track of all your leads and follow up with them in a timely manner.
Do You Have a Database or CRM For All Your Leads & Customers?
This is something that almost every wrap shops, tint shop, detail shop and even dealership really overlook. If you don’t have a proper system in place to store all your current customers and all your leads you’re really losing a real valuable asset that could really help grow your business.
Are You Contacting Your Leads Within 5 Minutes?
It’s important to be listed on all the major online directories, such as Google My Business, Yelp, and Facebook. This will help potential customers find your business when they’re searching for your services. It’s also important to make sure that your listing information is consistent across all platforms. This means using the same company name, address, and phone number on all of your listings.
Are You Follow-Up With Leads & incoming Calls?
If you’re not already following up with your leads, now is the time to start. This is one of the most important aspects of marketing, but it’s often one of the most overlooked. It’s been proven that businesses who follow up with their leads are 21% more likely to generate a sale and that 58% of sales go to the businesses who follow up within the first week. So if you’re not already following up with your leads, we highly recommend that you start. It’s one of the easiest and most effective ways to increase your sales. Here at Dominate Automotive, we offer a lead management system that will help you easily keep track of all your leads and follow up with them in a timely manner.Do you have the proper tracking in place to gauge your ROI?
One of the most important things to track when you’re thinking about marketing is your return on investment (ROI). This will help you determine whether or not your marketing efforts are generating a positive or negative impact on your business.
Google Analytics
Google Analytics is a free tool that you can use to track your website traffic. This will help you see how many people are visiting your site, where they’re coming from, and what pages they’re viewing. This information will be helpful in determining your ROI.
You will also need to ensure that you properly setup Google Analytics to track all the conversions for your wrap shop website. This will help you see how many people are actually completing the desired action on your site.
Keyword Rank Tracking
Another important thing to track is your keyword rankings. This will help you see how well your website is doing in the search engines for specific keywords and will also let you track your progress. There’s several tools that you can utilize to track your keyword rankings and also monitor your competitor’s rankings.
Once you have all of this tracking in place, you’ll be able to see how well your SEO efforts are working and adjust your strategy accordingly.
Call Tracking
Call tracking is another important thing to consider when you’re thinking about marketing your wrap shop. This will give you the ability to see how many phone calls you’re receiving from your website and track the results of your marketing efforts.
There are several call tracking services that you can use, and they typically work by providing you with a unique phone number that’s used for your website. When someone calls this number, it will be forwarded to your actual phone number and the service will track the call.
This information will be helpful in determining your ROI and also help you see which keywords and ads are driving the most phone calls.
Alex Zokaei / About Author
One of the founders of Dominate Automotive Marketing that has years of experience inthe automotive industry both as an enthusiast and working within the industry. One of his main passions besides cars is helping businesses grow and implement better systems that allow them to effectively scale.
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